The pharmaceutical industry is starting to take advantage of the greater visibility of stories on both Instagram and Facebook. You can see an example of a Facebook story by Bayer here and by Pfizer here.
Today, Pfizer posted an Instagram story to honor women in science. It is a nice collection of their female employees, known as colleagues, who are making a difference in bringing new medicines for various diseases. This is well thought-out media tactic as not only does it honor women and promote women in science, but it also gives a public pat on the back to some of their own employees. Pfizer has a track record of acknowledging its employees publicly and on social media as is described by their #PfizerColleagues social media campaign.
Here are the screen shots of the Pfizer Instagram story honoring women in science: