44 Pharma Facebook Covers; Global and Canada

At the bottom of this post, you will find screenshots of 44 page Facebook covers from either global pharmaceutical organizations or pharma companies in Canada.  The screenshots were taken in June 2018, and a few of them have already been updated as of early July 2018.  The pharmaceutical Facebook covers are in alphabetical order of the pharma company’s name.

Pharmaceutical companies on Facebook

Pharma companies are increasingly communicating and sharing on social media, including Facebook.  Although there are some Canadian pharmaceutical subsidiaries that manage their own social media profiles, the majority still rely on their global headquarters to do the communications.

Most of the pharmaceutical Facebook pages that I have seen focus either on non-branded corporate activities, careers within the organization, news about their research or events that are hosted by either themselves or a related medical association.

Pharmaceutical Facebook Page Covers

Pharmaceutical companies on Facebook have the opportunity to visually highlight their page’s objective with their Facebook cover image, slide show or video.  They can also change their Facebook cover page image anytime.

The majority of the pharmaceutical Facebook covers that I found consist of still images, with a couple showcasing videos, a .gif file, or a slideshow. Their call-to-action buttons vary from ‘Learn more’, ‘Watch video’, ‘Contact us’, ‘Call us’, to ‘Sign up’.

Many of these pharma Facebook page covers depict happy people while others show happy or serious scientific researchers. They are well done and pleasing to the eye, but they really don’t differentiate themselves from one another.

Pharmaceutical Facebook Page Covers That Stand Out 

A few of the covers are innovative and self-explanatory such as the Allergan eye image, the Abbvie ‘gives back’ images,  and the Novo Nordisk‘s compilation of old photos including that of an old insulin bottle to celebrate their 95th year in diabetes research.  The cover by Pfizer global is a video which captures one’s attention as it presents its employees as regular people with personal lives and then show them dedicated to a common goal as Pfizer colleagues.

Most of the pharma Facebook covers don’t have any messages on them, but a few highlight their specialty, making it absolutely clear what they are all about, in particular the Leo Pharma, Novartis Cancer and Novo Nordisk covers.

Take a look and let us know what you think.

 

Abbott:

The 1st image of the Abbott Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018. An image of the July 2018 Abbott Facebook page cover taken from a mobile device is also included to show you how the covers look differently depending on the platform that the visitor is using.

FB cover - Abbott

FB cover - Abbott - 2017 07

 

Below is what the Abbott Facebook page cover looks like on a mobile device.  Notice that the image size on mobile is not in the same ratio as it is on desktop.  You tend to lose a bit of the left side of the image on mobile, so whenever possible, give more weight to the right side of your image and leave a little space on the left so that you don’t lose part of your image or text as Abbott did on mobile.

Screenshot_2018-07-07-10-00-49.png

 

Abbvie Careers:

The 1st image of the Abbvie Careers Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018.

FB cover - Abbvie careers

FB cover - Abbvie Careers - 2017 07

 

Abbvie Global:

The 1st image of the Abbvie Global Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018.

FB cover - Abbvie

FB cover - Abbvie - 2017 07.png

 

Alcon:

FB cover - Alcon

 

Allergan:

FB cover - Allergan

 

Apotex:

This is an interesting situation.  The Apotex Facebook page was created on June 16, 2015.  Posts were published on this page until July 2, 2015.  Usually, I would assume that the page was started by a person or group that wants to discuss Apotex or its brand. This happens all the time and it is usually by people who are quite passionate about their stance on the company or brand, either positive or negative. However, if you look at some of the posts on the Apotex Facebook page, they appear to come from either the corporation itself or a representing agency.  Consumers do not typically write posts in this manner.

Obviously, the page has been abandoned. If Apotex did have anything to do with this page, they may want to consider making it invisible to the public or deleting it completely.

FB cover - Apotex - now defunct page - looks official

 

Astellas:

FB cover - Astellas

 

Bausch & Lomb (changed from Bausch & Lomb Canada in 2015):

 

 

 

Bayer:

FB cover - Bayer

 

Biogen:

FB cover - Biogen

 

Bristol-Myers Squibb:

FB cover - BMS

 

Celgene:

FB cover - Celgee

 

Eli Lilly:

FB cover - Eli Lilly

 

Genentech:

FB cover - Genentech

 

Gilead Sciences:

FB cover - Gilead Sciences

 

GSK:

The 1st image of the GSK Facebook page cover was taken in June 2018 whereas the video below it was taken in early July 2018.

FB cover - GSK

 

Ipsen:

FB cover - Ipsen

 

Johnson & Johnson Careers:

FB cover - J&J careers

 

Johnson & Johnson:

The Johnson & Johnson Facebook cover page is actually a .gif file where all you can see moving is the baby rattle.  The rest of the image remains still.

FB cover - J&J

 

Leo Pharma Canada:

FB cover - Leo Pharma Canada

 

Leo Pharma:

By including a clear and simple message on their Facebook cover page, Leo Pharma lets their visitors know exactly what their company is all about.  As far as I can tell, this is well within Canadian direct-to-consumer advertising regulations as well since none of the posts that I reviewed include information about a specific product.  Remember that in Canada, we can only promote product name, price and quantity to consumers.  Combining a product name with an indication goes against the guidelines.  The posts on Leo Pharma’s Facebook page focus on corporate activities and partnerships with investors.  Well done, Leo Pharma!

FB cover - Leo Pharma

 

Merck Careers:

FB cover - Merck careers

 

Merck for Mothers:

FB cover - Merck for Mothers

 

Merck:

FB cover - Merck

 

Novartis Cancer:

FB cover - Novartis Cancer

 

Novartis:

FB cover - Novartis

 

Novo Nordisk Canada:

FB cover - Novo Nordisk Canada - no posts just ads

 

Novo Nordisk:

FB cover - Novo Nordisk

 

Pfizer Canada:

FB cover - Pfizer Canada

 

Pfizer:

The Pfizer Facebook page cover is worth watching.  The message is clear that all of their employees are different, have their own unique personal lives, but when they go to work, they are all dedicated to one common goal.  Their ads (targeted to the U.S. audience) support this message as well.

 

 

 

Pharmascience:

FB cover - Pharmascience - Cdn page

 

Regeneron:

FB cover - Regeneron

 

Roche Careers:

The image and message on the Roche Careers Facebook page cover are well crafted to attract potential team players.

FB cover - Roche careers

 

Sandoz Global, A Novartis Division:

FB cover - Sandoz - 2017 07

 

Sanofi:

FB cover - Sanofi France - no posts

 

Sanofi US:

FB cover - Sanofi US

 

Sanofi Genzyme:

FB cover - Sanofi Genzyme - 2017 07

 

Sanofi Pasteur Centenary:

There are not many posts on this page, but the concept of celebrating their centenary on Facebook is fun.

FB cover - Sanofi Pasteur Centenary.png

 

Solvay:

FB cover - Solvay

 

Takeda:

FB cover - Takeda Oncology

 

I plan on updating this blog post from time to time.  Are there other Facebook page covers that you would like to see added to this list?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s