This week, a Facebook ad from the Council for Continuing Pharmaceutical Education (CCPE) appeared in my timeline, with the intention of promoting their new CCPE website. I have been following the CCPE Facebook page and CCPE LinkedIn business page for years and they are a quiet bunch on social media, so I was really excited to see that they had sponsored a post on Facebook. My guess is that they simply targeted their 74 Facebook followers. They may be testing their social media advertising opportunities.
At the time of writing this post, they did not have anything posted on their LinkedIn page and I could not find them on any other social media network. Unfortunately, they do not promote their presence on social media on their website. This might be because of their low activity on social media. Personally, I would like to see them more active on social media because their service is valuable and I think a lot of young, Canadian pharmaceutical sales representatives and marketers can be found on various social sites. Their presence probably reflects that of the general Canadian population for their age group.
Here is a screenshot of the ad that the CCPE posted:
Be sure to check out their new website, whether it is for yourself or more junior people that you are mentoring.