I remember when my children were younger, it seemed like all the parenting blogs were hosting Twitter and Facebook parties to generate awareness and sales for their clients. Maybe it’s just me, but I don’t see nearly as many Facebook or Twitter parties promoted as I used to.
But a few weeks ago, I saw a Shoppers Drug Mart Facebook party being promoted on Facebook. I did not participate in the party, but since one of my objectives for this blog is to inspire healthcare organizations to use social media and digital marketing to reach their audience and achieve their objectives, I thought it would be worth posting a few screenshots of the Shoppers Drug Mart Facebook party. See bottom of blog post.
The objective of the Shoppers Drug Mart Facebook party was to promote women’s mental health and to recruit women for their upcoming Run For Women event. Very clever!
Shoppers Drug Mart promoted the hashtags #SHOPPERSLOVEYOU and #RunForWomen during the Facebook party. If you are not familiar with hashtags, these are a great way to create a conversation and to help others find conversations about your topic. According to Hashtagify.me, one of my favorite sites for tracking hashtag data, the #SHOPPERSLOVEYOU hashtag has a good momentum going on whereas the hashtag #RunForWomen had a slight increase for a couple of weeks, but now it is back to being flat and barely used. Both hashtags have been tweeted mostly by Shoppers Drug Mart and other users tended to be concentrated in Canada.
Shoppers Drug Mart has also been promoting their run for women via Facebook ads.
Here are the screenshots of their Facebook party event invitation and a few others. If ever your organization wants to create buzz around an event, why not try to host a Facebook and/or Twitter party. It could be a great hook for your real objective.