Since the Cambridge Analytica scandal, Facebook has seen a drastic drop in page view shares. That is levelling off. Check it out!
The following data was sources from Statcounter.
Since the Cambridge Analytica scandal, Facebook page view share of the all social media platforms took a nose dive both globally and in Canada. Pinterest was the clear winner of increased page view share (both globally and in Canada), but let’s keep in mind that page view share is just a percentage of the total. This does not mean that Pinterest took all the page views that Facebook lost. Pinterest may have gained page views, but I don’t have those figures. So this is like taking a look at the proportion of the piece of the pie, unfortunately without knowing how big, or small, the pie has become.
As you can see by the right side of the Facebook and Pinterest lines, both are leveling off. The biggest hit has taken place and the dust is settling, assuming no other major issue hits Facebook in the weeks or months to come.
Consumers are still largely on Facebook, so if you manage a consumer brand, it’s not time to drop off Facebook just yet. Sure, you probably have to do more advertising than before to get your posts and page noticed, but the reach on Facebook is paralleled by no other social platform as of yet.
We hear a lot about Instagram. It is growing and sure it is growing at a rapid rate, but it is still a small player when compared to the other major social networks. This is comparing quantity, page view shares. It does not take into effect quality of the and devotion of the users.
Although Mark Zuckerberg has been traveling globally to some pretty intense meetings as the target of a bombardment of questions regarding privacy, we still cannot feel too sad for him. Facebook shares are at their highest ever!