New Facebook Group Admin Feature that Pharma Just Might Like

Social Media Marketing Society posted on its closed Facebook group that Facebook is rolling out a new feature that will allow Facebook Group admins to anonymously remove a member’s post and give a reason why the post was removed.  Pretty cool, huh!

Note that this is for Facebook GROUPS, not Facebook pages.

This could be a handy little tool for pharmaceutical or healthcare marketers who have regulatory guidelines to abide by.  Of course, all Facebook groups should have engagement rules that are prominently visible to their members, but sometimes, people either don’t read them, don’t remember them or simply don’t care for them.

If somebody makes a first offence such as mentioning a product name and disease state in the same post (which is a big no-no in Canada since the post may be seen by consumers), the admin could remove the post and politely inform the member that the post was removed in order to follow regulatory guidelines, with a reminder and link to review the group’s policy.  If the offence is more serious or comes from a repeat offender, depending on the group’s tolerance policy, the admin may decide to give this person a chance and a warning if they wish to remain part of the group.  It goes without saying that this person would also receive the reminder and link to the group’s engagement policy.

I have checked my Facebook groups, but none of them have this feature yet.  Oh Facebook – always slowly rolling out new features and teasing those who don’t have early access!  Here’s a sneak peak at the pics that were posted by the Social Media Marketing Society.

Do you think this will be a handy tool for you and your organization?