Congratulations to Ray Chepesiuk on his retirement from the Pharmaceutical Advertising Advisory Board (PAAB). Over the past 20+ years, he has saved me from getting into regulatory trouble on multiple occasions during my brand management days, and once I went off on my own, he still took the time to discuss topics for my blog and even …
Marketing 4 Health Inc., a small healthcare/pharmaceutical consulting firm is now on LinkedIn and would love for you to follow them there!
Social media page view shares in Canada from Nov 2016 to No 2018
Until recently, we barely heard of the Council for Continuing Pharmaceutical Education (CCPE) online or on social media. But now the CCPE is taking the plunge in Facebook ads. See the ads here.
Social Media Marketing Society posted on its closed Facebook group that Facebook is rolling out a new feature that will allow Facebook Group admins to anonymously remove a member’s post and give a reason why the post was removed. Pretty cool, huh! Note that this is for Facebook GROUPS, not Facebook pages. This could be …
The Council for Continuing Pharmaceutical Education (CCPE) promotes its new website to the pharma industry via a Facebook ad. See it here.
Another day, another Facebook scandal! On September 28, Facebook announced that over 50 million Facebook accounts have been affected by a security issue. Just when Stat Counter showed Facebook as slightly increasing their page view shares at the end of August 2018, we have another dip to look forward to. Since the issue was announced …
The Canadian pharmaceutical industry’s marketing practices are highly regulated. So do pharma chatbots needs to be reviewed by PAAB? The answer is …
Read Ozempic® Marketing Manager’s feedback on the success of the Ozempic® social media advertising campaign
Learn about the PAAB workshop which will focus on Artificial Intelligence to applying Real World Evidence. This training is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.