CCPE launches its new website
The Council for Continuing Pharmaceutical Education (CCPE) promotes its new website to the pharma industry via a Facebook ad. See it here.
Social Media Page View Shares; An Update
Another day, another Facebook scandal! On September 28, Facebook announced that over 50 million Facebook accounts have been affected by a security issue. Just when Stat Counter showed Facebook as slightly increasing their page view shares at the end of August 2018, we have another dip to look forward to. Since the issue was announced …
Is PAAB review required for chatbots?
The Canadian pharmaceutical industry’s marketing practices are highly regulated. So do pharma chatbots needs to be reviewed by PAAB? The answer is …
Novo Nordisk Marketing Manager comments on the success of the Ozempic® social media advertising campaign
Read Ozempic® Marketing Manager’s feedback on the success of the Ozempic® social media advertising campaign
PAAB workshop focuses on Artificial Intelligence to applying Real World Evidence
Learn about the PAAB workshop which will focus on Artificial Intelligence to applying Real World Evidence. This training is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.
Astellas Promotes “C3 Prize: Changing Cancer Care” Challenge on Social Media
Astellas uses social media to promote their 3rd annual #C3Prize challenge (to change cancer care). See their promotions on Facebook, LinkedIn and Twitter, plus a few statistics.
44 Pharma Facebook Covers; Global and Canada
Take a look at 44 examples of pharmaceutical / biotechnology Facebook page covers. Selected pages are mostly global with some based in Canada.
Social Media Page View Shares; Canada Compared to U.S. and Global
Page view shares for Facebook, Pinterest, Twitter, Instagram and YouTube for June 2018 are reviewed based on mobile and all platforms usage, and also based on country; Canada, United States and Global.
EpiPen Canada Facebook Page Advertises What? (Update – Issue has been fixed)
A pharmaceutical brand advertises for a competely different disease state and a different prescription product on their Facebook page.
Accu-Chek Facebook Ad for National Indigenous Peoples Day
Accu-Chek Canada sponsored a Facebook ad to observe National Indigenous Peoples Day and raise awareness of the higher rate of diabetes in the First Nations of Canada population. See it here.