A friend of mine on Facebook posted a political meme that has been proven to include inaccuracies, and underneath her post appeared a “related article” with a tag noting that this article had been fact-checked and the content of the article basically cleared up all the issues with the nearby meme. Being a new feature, …
Case study of the evolution of a pharmaceutical prescription product (Saxenda, weight loss) social media campaign
From my family to yours, we would like to wish you all a very Merry Christmas, Happy holidays and Happy new year. Wishing you much love, happiness, health and success in 2019. Sincerely, Nat
Congratulations to Ray Chepesiuk on his retirement from the Pharmaceutical Advertising Advisory Board (PAAB). Over the past 20+ years, he has saved me from getting into regulatory trouble on multiple occasions during my brand management days, and once I went off on my own, he still took the time to discuss topics for my blog and even …
Marketing 4 Health Inc., a small healthcare/pharmaceutical consulting firm is now on LinkedIn and would love for you to follow them there!
Social media page view shares in Canada from Nov 2016 to No 2018
Until recently, we barely heard of the Council for Continuing Pharmaceutical Education (CCPE) online or on social media. But now the CCPE is taking the plunge in Facebook ads. See the ads here.
Social Media Marketing Society posted on its closed Facebook group that Facebook is rolling out a new feature that will allow Facebook Group admins to anonymously remove a member’s post and give a reason why the post was removed. Pretty cool, huh! Note that this is for Facebook GROUPS, not Facebook pages. This could be …
The Council for Continuing Pharmaceutical Education (CCPE) promotes its new website to the pharma industry via a Facebook ad. See it here.
Another day, another Facebook scandal! On September 28, Facebook announced that over 50 million Facebook accounts have been affected by a security issue. Just when Stat Counter showed Facebook as slightly increasing their page view shares at the end of August 2018, we have another dip to look forward to. Since the issue was announced …