It appears as though LinkedIn will be putting more emphasis on integrating LinkedIn Groups into the overall LinkedIn experience. Here is a message that was sent out yesterday to LinkedIn group admins: We’re currently working on making some changes to the LinkedIn Groups experience, and because you are a valued group admin, we …
In January 2018, the news of upcoming Facebook newsfeed changes got digital marketers in an uproar. Here are 9 tips to help digital marketers continue to have success on Facebook.
Facebook shares overall results of both independent and in-house Facebook research that suggests that being less engaged on social media may result in feeling worse. Is this meant to be a self-serving statement by the organization?
A Facebook ads case study focusing on the ads of Movember Foundation Canada during the month of November. There are lots of pearls of wisdom that can be learned from this Facebook ad campaign.
Facebook ads are a powerful way to reach a target audience. Here are samples of hospital Facebook ads with the objective of receiving donations on Giving Tuesday.
Canadian pharmaceutical marketers can learn the PAAB code with a new fun game by PAAB. It’s free but you have to register first.
The new Facebook ad transparency is live only in Canada at the moment. Get a sneak peek of how it looks like and how it works. Not in Canada but would like to see Facebook ads from your market? Contact Nat at nat@marketing4health.net .
Advertising on Facebook, Messenger, Instagram and Twitter will become completely transparent. What does that mean for pharmaceutical and healthcare industries? Contact Nat at nat@marketing4health.net if you need a thorough competitive review of social media ads in your therapeutic area.
If you are a Canadian marketer for vaccines or medical devices, you should be preparing for a new review procedure of your direct-to-consumer (DTC) ads. In consultation with Health Canada, Ad Standards has updated the 2006 Consumer Advertising Guidelines for Marketed Health Products (Guidelines). The Guidelines were designed to provide guidance to advertisers to develop compliant consumer-directed advertising …
Marketing 4 Health Inc. is making a comeback. Read Nat’s story here: