280 Twitter Characters and Canadian Pharma
The new 280 characters on Twitter will have an impact on how Canadian pharma and OTC companies tailor their messages for their intended audience. But to what extent?
Video Games that Teach Disease Management
Pfizer recently released a new video game based on Minecraft™ to help teach kids how to manage hemophilia. It is called “HEMOCRAFT™ Infusion Adventure“. Players can craft the components of an infusion kit, track their preparedness for the adventure with a ‘factor bar’ and get ready to slay the Ender Dragon. This is an excellent …
Pfizer helps its employees better understand and use social media
A look at the Pfizer social media playbook which provides practical guidance for employees.
Pfizer Canada shares its social media response flow chart
Back in 2011, Pfizer Canada shared its social media response flow chart which was adapted from the Air Force Blog Assessment flow chart.
The 1st Canadian Pharma Ad on FaceBook?
Potentially the very 1st Canadian pharma ad on Facebook, May 2010.