It comes as no surprise that an effective way to reach health-conscious Canadians is via health apps. CEFRIO, the Research Chair in Digital Health and Canada Health Info Way released some interesting results in September 2017. Here are some of their key findings; In the first national study of its kind in Canada, and the …
When Canadians use Google to search for information about symptoms, here are the top 10 health conditions that they were looking for:
5 of the funniest medical and science sites on social media
The new 280 characters on Twitter will have an impact on how Canadian pharma and OTC companies tailor their messages for their intended audience. But to what extent?
Pfizer recently released a new video game based on Minecraft™ to help teach kids how to manage hemophilia. It is called “HEMOCRAFT™ Infusion Adventure“. Players can craft the components of an infusion kit, track their preparedness for the adventure with a ‘factor bar’ and get ready to slay the Ender Dragon. This is an excellent …
A look at the Pfizer social media playbook which provides practical guidance for employees.
Back in 2011, Pfizer Canada shared its social media response flow chart which was adapted from the Air Force Blog Assessment flow chart.
Potentially the very 1st Canadian pharma ad on Facebook, May 2010.