See how Pfizer promotes women in science with an Instagram story.
The pharmaceutical industry is starting to take advantage of the greater visibility of stories on both Instagram and Facebook. You can see an example of a Facebook story by Bayer here and by Pfizer here.
Today, Pfizer posted an Instagram story to honor women in science. It is a nice collection of their female employees, known as colleagues, who are making a difference in bringing new medicines for various diseases. This is well thought-out media tactic as not only does it honor women and promote women in science, but it also gives a public pat on the back to some of their own employees. Pfizer has a track record of acknowledging its employees publicly and on social media as is described by their #PfizerColleagues social media campaign.
Here are the screen shots of the Pfizer Instagram story honoring women in science: