Pfizer Uses Facebook Stories to Promote their Presence at Conference
Facebook stories by pages are an excellent way to be featured in front of an audience who may not see many of that pages' posts. Here is an example by Pfizer from a medical conference.
Many physicians and medical suppliers attended the American College of Cardiology 2018 conference this past weekend. To follow the conversation on social sites such as Facebook, Twitter and Instagram, follow the hashtag #ACC18 .
One of the participating suppliers cleverly used Facebook stories towards the end of the conference to summarize its key messages about stroke prevention and thanked the conference attendees for following the conversation. I was not present at this conference, but since I like the Pfizer page, I was able to see thePfizer Facebook story on my homepage. See the screen shots of the Pfizer Facebook story at the bottom of this post.
Back in the later part of 2017, Facebook opened up stories to Facebook pages. Pages that post stories get featured on both mobile and desktop. It is becoming more and more difficult for pages to get noticed on Facebook these days, and Facebook stories provides ideal real estate on its followers’ homepage. Facebook stories are pretty hard to miss when you are on your homepage, which makes them a great opportunity to become visible again to an audience who may not see many of your posts anymore due to the new Facebook algorithm. Just like any other type of advertisement, you need to be visible on a relatively frequent basis in order to achieve top of mind status with your audience, so you might want to consider posting a Facebook story on a daily basis.
Have you tried Facebook stories for pages yet? If so, let us know about your experience.