A little while ago, I wrote about what seemed to be a revival of the Council for Continuing Pharmaceutical Education (CCPE), at least when it comes to their online presence. They had revamped their website and had an ad on Facebook boasting about their updated educational site.
The CCPE used to be so quiet online and on social media, but they seem to be coming out with a roar on Facebook these days! Way to go CCPE !!!! Your increased presence on Facebook is definitely noticeable!
It looks like the CCPE has recently (as spotted in December 2018) taken their Facebook presence one step further as they have multiple ads on Facebook targeting people who want a competitive advantage in the pharmaceutical market. Their positioning and targeted audience are very clear from their ads. The CCPE clearly wants to be recognized as the educational organization that can help boost one’s career within the pharmaceutical industry, whether one is trying to break into the industry or needs a competitive edge to stand out amongst their peers when it comes to career advancements. Take a look at the screenshots of their most recent Facebook ads;
I don’t know if the CCPE is advertising on other social platforms, but I think that Facebook is definitely a good spot to be advertising because those with or those hoping for a pharmaceutical career are like the general population – they are on Facebook. Despite all of Facebook’s recent chaos and woes, it is still the number 1 social media platform for Canadians as can be seen by its page view share of 55.98% (Statcounter, Canadian social media statistics, November 2016 to November 2018).
Kudos to CCPE for taking this plunge in Facebook advertising. When we think of reaching out to pharmaceutical professionals, we think of LinkedIn, but I think we often overlook Facebook because it is where Canadians go to the most when it comes to social media. And even though the targeted audience is probably on Facebook for personal reasons, their professional career hat is not far away, so the ads should be effective in reaching the appropriate audience. I look forward to seeing if it pays off for CCPE in the future.
Do you think more companies should be reaching out to pharmaceutical employees via Facebook ads? Let us know in the comments.