A Canadian pharmaceutical company based in Ontario launched their Pain Relief brand in 2016. There are 3 products within the band. They caught my eye with their fun Christmas giveaway contest on Facebook, which has the objective to raise awareness of the brand and educate on the differences between their three products. As part of their 24-days of Christmas Giveaways campaign, the company is giving away a free product every day for the first 24 days of December, to one of the people who responded correctly.
If you are considering running a contest on Facebook, please ensure that you are well aware of the rules and regulations first:
Running a Facebook Contest According to the Guidelines
The Facebook contest guidelines change from time to time, so be sure to check them before you set up your own contest. As of December 2018, the Facebook contest guidelines are as follows (copied and pasted word-for-word);
Communicating a Promotion
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
- The official rules;
- Offer terms and eligibility requirements (ex: age and residency restrictions); and
- Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).
Promotions on Facebook must include the following:
- A complete release of Facebook by each entrant or participant; and
- Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.Administration of a Promotion
Promotions may be administered on Pages, Groups, Events, or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
Assisting PromotionsFacebook will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
I’m not trying to dissuade people from running contests on Facebook. Not at all! I have set up multiple contests for clients, usually using the Woobox app and I have seen their benefits. However, don’t risk punitive actions on your Facebook page by Facebook because of something that you could have easily corrected in your Facebook contest to make it within the Facebook guidelines.