At the bottom of this post, you will find screenshots of 44 page Facebook covers from either global pharmaceutical organizations or pharma companies in Canada. The screenshots were taken in June 2018, and a few of them have already been updated as of early July 2018. The pharmaceutical Facebook covers are in alphabetical order of the pharma company’s name.
Pharmaceutical companies on Facebook
Pharma companies are increasingly communicating and sharing on social media, including Facebook. Although there are some Canadian pharmaceutical subsidiaries that manage their own social media profiles, the majority still rely on their global headquarters to do the communications.
Most of the pharmaceutical Facebook pages that I have seen focus either on non-branded corporate activities, careers within the organization, news about their research or events that are hosted by either themselves or a related medical association.
Pharmaceutical Facebook Page Covers
Pharmaceutical companies on Facebook have the opportunity to visually highlight their page’s objective with their Facebook cover image, slide show or video. They can also change their Facebook cover page image anytime.
The majority of the pharmaceutical Facebook covers that I found consist of still images, with a couple showcasing videos, a .gif file, or a slideshow. Their call-to-action buttons vary from ‘Learn more’, ‘Watch video’, ‘Contact us’, ‘Call us’, to ‘Sign up’.
Many of these pharma Facebook page covers depict happy people while others show happy or serious scientific researchers. They are well done and pleasing to the eye, but they really don’t differentiate themselves from one another.
Pharmaceutical Facebook Page Covers That Stand Out
A few of the covers are innovative and self-explanatory such as the Allergan eye image, the Abbvie ‘gives back’ images, and the Novo Nordisk‘s compilation of old photos including that of an old insulin bottle to celebrate their 95th year in diabetes research. The cover by Pfizer global is a video which captures one’s attention as it presents its employees as regular people with personal lives and then show them dedicated to a common goal as Pfizer colleagues.
Most of the pharma Facebook covers don’t have any messages on them, but a few highlight their specialty, making it absolutely clear what they are all about, in particular the Leo Pharma, Novartis Cancer and Novo Nordisk covers.
Take a look and let us know what you think.
The 1st image of the Abbott Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018. An image of the July 2018 Abbott Facebook page cover taken from a mobile device is also included to show you how the covers look differently depending on the platform that the visitor is using.
Below is what the Abbott Facebook page cover looks like on a mobile device. Notice that the image size on mobile is not in the same ratio as it is on desktop. You tend to lose a bit of the left side of the image on mobile, so whenever possible, give more weight to the right side of your image and leave a little space on the left so that you don’t lose part of your image or text as Abbott did on mobile.
The 1st image of the Abbvie Careers Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018.
The 1st image of the Abbvie Global Facebook page cover was taken in June 2018 whereas the 2nd image was taken in early July 2018.
This is an interesting situation. The Apotex Facebook page was created on June 16, 2015. Posts were published on this page until July 2, 2015. Usually, I would assume that the page was started by a person or group that wants to discuss Apotex or its brand. This happens all the time and it is usually by people who are quite passionate about their stance on the company or brand, either positive or negative. However, if you look at some of the posts on the Apotex Facebook page, they appear to come from either the corporation itself or a representing agency. Consumers do not typically write posts in this manner.
Obviously, the page has been abandoned. If Apotex did have anything to do with this page, they may want to consider making it invisible to the public or deleting it completely.
Bausch & Lomb (changed from Bausch & Lomb Canada in 2015):
The 1st image of the GSK Facebook page cover was taken in June 2018 whereas the video below it was taken in early July 2018.
The Johnson & Johnson Facebook cover page is actually a .gif file where all you can see moving is the baby rattle. The rest of the image remains still.
By including a clear and simple message on their Facebook cover page, Leo Pharma lets their visitors know exactly what their company is all about. As far as I can tell, this is well within Canadian direct-to-consumer advertising regulations as well since none of the posts that I reviewed include information about a specific product. Remember that in Canada, we can only promote product name, price and quantity to consumers. Combining a product name with an indication goes against the guidelines. The posts on Leo Pharma’s Facebook page focus on corporate activities and partnerships with investors. Well done, Leo Pharma!
The Pfizer Facebook page cover is worth watching. The message is clear that all of their employees are different, have their own unique personal lives, but when they go to work, they are all dedicated to one common goal. Their ads (targeted to the U.S. audience) support this message as well.
The image and message on the Roche Careers Facebook page cover are well crafted to attract potential team players.
There are not many posts on this page, but the concept of celebrating their centenary on Facebook is fun.
I plan on updating this blog post from time to time. Are there other Facebook page covers that you would like to see added to this list?