One Step at a Time Up the Stairs to Success

No elevator to success - liteI don’t often share personal information on my blog, but since having restarted to promote my business, people have been asking me what I’ve been up lately. So here it is, the short version about the appearance, quieter times and recent reemergence of Marketing 4 Health Inc.

Almost exactly 10 years ago, I started my own business, Marketing 4 Health Inc.Marketing 4 Health Inc., helping healthcare / pharma companies manage their social media. I was climbing the proverbial ‘success stairs’, sometimes it even felt like I was skipping a couple of steps at a time. Business was booming.

But about 4 years ago, I decided to intentionally slow down my business to take care of my growing family. Despite having 4 young children to raise at home, I kept at least a couple of clients on my roster at all times, but I knew that I could not handle any more than that, so I stopped all promotion of my services.  I even wiped out my blog, which was a sad day for me because it was gaining so much traction from the Canadian pharmaceutical industry at the time.  But frankly, putting my family first was the best decision ever and I would do it all over again.  Ultimately, it was well worth the sacrifice.

Move forward to now, and the kids are finally all in school now, so I can spend more time tending to my business. Ah, it feels invigorating to be climbing up those stairs again. Even though my business kept going throughout all those years, a lot of things slowed down, so now I’m putting in the effort to get the ball rolling again. So far it’s been baby steps, and that’s OK because I am enjoying the challenge and the thrill of it all.

Right now, I’m excited to be in the process of networking to regain my spot in the healthcare / pharma social media / blogging world. If you know of somebody who is looking for an experienced blogger or social media manager who knows and understands the regulations of the healthcare / pharma industry, please send me an introduction to them either on LinkedIn or via email; nat@marketing4health.net . I am eager to help my next clients reach their business goals!

Until then, let’s all keep climbing up those stairs together!  Cheers!

Almost 1/3 of Canadians are Using Mobile Apps to Monitor their Health

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Photo credit: 123rf.com

It comes as no surprise that an effective way to reach health-conscious Canadians is via health apps.  CEFRIO, the Research Chair in Digital Health and Canada Health Info Way released some interesting results in September 2017.  Here are some of their key findings;

In the first national study of its kind in Canada, and the largest ever world-wide, we now know that 32% of Canadians are using mobile apps to monitor certain aspects of their health.(1)

Canadians using the apps are typically younger, employed, university-educated, wealthier and are generally healthy.(1)

The most popular type of apps being used are those that track physical activity, nutrition, weight information and sleep.  Many of these apps are being used with a smartwatch.  The greatest motivator is that the users want to know themselves better and want to track changes.  The second greatest motivator is daily encouragement to reach personal goals.(1)

Here are the top 10 most downloaded free health apps on Google Play in Canada: (2)

  1. 7 FIT
  2. Carrot Rewards
  3. Headspace: Guided Meditation and Mindfulness
  4. Calm: Meditate, Sleep, Relax
  5. Calorie Counter: My Fitness Pal
  6. Shoppers Drug Mart
  7. Fitbit
  8. Period Tracker Flo, Ovulation & Pregnancy Calendar
  9. Lose Weight in 30 Days
  10. Google Fit – Fitness Tracking

 

Creating an app to help Canadians improve their health while promoting your product(s) and / or service(s) makes sense, as long as you provide value.  It cannot be an aggressive sales push or people will get turned off.  But beware, just because you created an amazing tool, it doesn’t mean that people will hear and know about it right away.  Just because you built it, it doesn’t mean they will come.  You will  have to promote it to draw people in.  There are lots of tools at your disposal to help you promote your app.  Forbes put together a list of 65 ideas to help you promote your app.(3)   Pick a few that you know you can excel at and focus on them consistently!

Let us know your experience with a health app, either as a manufacturer or client, in the comments below.

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Sources:

(1) “Diffusion of Smart Devices for Health in Canada” report, September 2017.  Download report here.

(2) Similar Web, Mobile App Ranking, Updated October 21 2017

(3) Forbes. 65 Simple Ways to Promote Your Mobile App.  Nov 7 2015.