Social Media Page View Shares; Canada Compared to U.S. and Global

Here are the page view shares per key social media site for June 2018 for Canada, United States and global, comparing all platforms (mobile + desktop + tablet) vs. just mobile.

Statcounter - June 2018 page view shares - Canada US Global

Social media page view shares, June 2018.  Source: StatCounter

If you are more of the visual type, the following chart might be more helpful for you.  Note that due to lack of space, I did not include all the labels in the chart below.

Statcounter - June 2018 page view shares - Canada US Global - view 2

Source: Statcounter

It appears to be safe to say that the drop in page view share for Facebook is levelling off in Canada.  The drop in Facebook page view shares is still on a slight decline in the United States, but it appears as though it will level off very soon.  As for global, it is still on a moderate decline.  Note that the world as a whole did not experience the sharp decline that both Canada and the United States suffered right after the Cambridge Analytica scandal.

Below, you can see the progression of social media page view shares for Canada from July 2017 to June 2018.  The first chart consists of all platforms (desktop, mobile, tablets) whereas the second chart looks at only mobile data.

Despite the huge drop in Facebook page view share, it is still a giant compared to all other social networks.  Now is not the time to stop considering Facebook as a potential medium for reaching your clients, especially if you are targeting consumers or patients.  Healthcare physicians are humans, so yes, they are also hanging out on Facebook, but there might be more efficient options to reach this audience.

The growth of Pinterest page view share seems to be levelling off as well.

 

StatCounter-social_media-CA-monthly-201707-201806StatCounter-social_media-CA-monthly-201707-201806 (1)

 

Instagram, Twitter and YouTube page view shares are all on the upswing, but since they are still relatively small players, especially when compared to Facebook and Pinterest, it is difficult to see their progress without reducing the range of the chart.  The charts below look only at Instagram, Twitter and YouTube page view shares in Canada, from July 2017 to June 2018, on all platforms and then on mobile.  Many of the clients that I speak to are surprised to see that Instagram is still a relatively small player based on this statistics, but keep in mind that page view share does not measure how often a person visits a site or how their qualitative opinion of the site.  Instagram is a player to keep an eye on, especially if you are targeting young adults.

Page view share graph - smaller networks - Canada - all platforms

Source: StatCounter

 

Page view share graph - smaller networks - Canada - mobile

Source: StatCounter

 

Below are the graphs showing the progression of social media page view shares for the United States from July 2017 to June 2018.  The pattern is similar to that of the Canadian charts, except that the drop in Facebook page view shares does not seem to have stopped quite yet.

 

 

StatCounter-social_media-US-monthly-201707-201806StatCounter-social_media-US-monthly-201707-201806 (1)

 

Below are the worldwide social media page view shares from July 2017 to June 2018, all platforms (1st chart) as well as only mobile (2nd chart).

 

StatCounter-social_media-ww-monthly-201707-201806

StatCounter-social_media-ww-monthly-201707-201806 (1)

 

 

Data source:  Statcounter

Almost 1/3 of Canadians are Using Mobile Apps to Monitor their Health

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Photo credit: 123rf.com

It comes as no surprise that an effective way to reach health-conscious Canadians is via health apps.  CEFRIO, the Research Chair in Digital Health and Canada Health Info Way released some interesting results in September 2017.  Here are some of their key findings;

In the first national study of its kind in Canada, and the largest ever world-wide, we now know that 32% of Canadians are using mobile apps to monitor certain aspects of their health.(1)

Canadians using the apps are typically younger, employed, university-educated, wealthier and are generally healthy.(1)

The most popular type of apps being used are those that track physical activity, nutrition, weight information and sleep.  Many of these apps are being used with a smartwatch.  The greatest motivator is that the users want to know themselves better and want to track changes.  The second greatest motivator is daily encouragement to reach personal goals.(1)

Here are the top 10 most downloaded free health apps on Google Play in Canada: (2)

  1. 7 FIT
  2. Carrot Rewards
  3. Headspace: Guided Meditation and Mindfulness
  4. Calm: Meditate, Sleep, Relax
  5. Calorie Counter: My Fitness Pal
  6. Shoppers Drug Mart
  7. Fitbit
  8. Period Tracker Flo, Ovulation & Pregnancy Calendar
  9. Lose Weight in 30 Days
  10. Google Fit – Fitness Tracking

 

Creating an app to help Canadians improve their health while promoting your product(s) and / or service(s) makes sense, as long as you provide value.  It cannot be an aggressive sales push or people will get turned off.  But beware, just because you created an amazing tool, it doesn’t mean that people will hear and know about it right away.  Just because you built it, it doesn’t mean they will come.  You will  have to promote it to draw people in.  There are lots of tools at your disposal to help you promote your app.  Forbes put together a list of 65 ideas to help you promote your app.(3)   Pick a few that you know you can excel at and focus on them consistently!

Let us know your experience with a health app, either as a manufacturer or client, in the comments below.

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Sources:

(1) “Diffusion of Smart Devices for Health in Canada” report, September 2017.  Download report here.

(2) Similar Web, Mobile App Ranking, Updated October 21 2017

(3) Forbes. 65 Simple Ways to Promote Your Mobile App.  Nov 7 2015.