OTC Brand Runs Facebook Contest

A Canadian pharmaceutical company based in Ontario launched their Pain Relief brand in 2016.  There are 3 products within the band.  They caught my eye with their fun Christmas giveaway contest on Facebook, which has the objective to raise awareness of the brand and educate on the differences between their three products.  As part of their 24-days of Christmas Giveaways campaign, the company is giving away a free product every day for the first 24 days of December, to one of the people who responded correctly.

Revlex FB contest - announcementRevlex FB contest - day 1 questionRevlex FB contest - day 1 response

If you are considering running a contest on Facebook, please ensure that you are well aware of the rules and regulations first:

Running a Facebook Contest According to the Guidelines

The Facebook contest guidelines change from time to time, so be sure to check them before you set up your own contest.  As of December 2018, the Facebook contest guidelines are as follows (copied and pasted word-for-word);

Considerations to stay within Facebook contest guidelines:
Facebook changes its terms quite frequently, so if you are planning on running a contest on Facebook, make sure that you know and understand their most up-to-date regulations.
Here are a few tips to ensure that you stay within the Facebook contest guidelines:
– To be absolutely safe, run it on your website but promote it on Facebook and other social platforms.  It will drive traffic to your website at the same time.
– Include a statement that your contest is in no way sponsored, endorsed, administered or associated with Facebook
– Clearly state that no purchase is necessary
– Somebody may choose to share your post, but you cannot force them to share as a criteria to win
– You cannot force somebody to like your page as a criteria to win
– You cannot force somebody to tag another person as a criteria to win

 

Granted, we rarely hear of a page that gets punitive action by Facebook for not abiding by the regulations, but it’s not unheard of.  Pages have even been shut down as a result.

I’m not trying to dissuade people from running contests on Facebook.  Not at all!  I have set up multiple contests for clients, usually using the Woobox app and I have seen their benefits.  However, don’t risk punitive actions on your Facebook page by Facebook because of something that you could have easily corrected in your Facebook contest to make it within the Facebook guidelines.

There are ways to ensure that you have a successful Facebook contest while staying within the guidelines.  Think about it – are you ready to risk having your page shut down and losing all those followers which you probably worked very hard to get in the first place?  I didn’t think so.

 

Note:  Brand / Company mentioned in this post are not clients.  

 

Let us know if you have run a Facebook contest before and if so, was it difficult to remain within the Facebook contest guidelines?