Upcoming Changes to DTC Advertising of Vaccines and Medical Devices

83566868_sIf you are a Canadian marketer for vaccines or medical devices, you should be preparing for a new review procedure of your direct-to-consumer (DTC) ads.

In consultation with Health Canada, Ad Standards has updated the 2006 Consumer Advertising Guidelines for Marketed Health Products (Guidelines).

The Guidelines were designed to provide guidance to advertisers to develop compliant consumer-directed advertising of non-prescription drugs and natural health products. At the request of Health Canada, the scope of the Guidelines has been expanded to encompass guidance for consumer-directed advertising of vaccines and medical devices.

The revised 2018 Guidelines for Consumer Advertising of Health Products will be posted on Ad Standards’ website in December 2017 and come into effect on January 1, 2018.

As well, Ad Standards will be hosting workshops in Toronto and Montreal in January and February 2018.

We will update you when the link to the Guidelines becomes available.


If you require assistance with your social media advertising, please contact me at nat@marketing4health.net .  I would love to help you make your upcoming campaign a success.