Teva uses a novel approach to find a researcher who might be able to solve their business challenge. Will they find the right person on Facebook, Twitter or LinkedIn?
The pharmaceutical industry has been slow to adopt social media marketing, so it is always exciting for me to find a little gem that is different from what has been typically done in pharma in the past. Here’s one that I found today that I wanted to share with you.
Teva Pharmaceutical, in association with ALS Association and Huntington’s Disease Society of America, is using a novel approach to launch a challenge to researchers worldwide to help them find a business solution. The TEVA Challenge aims to find Novel Therapeutic Targets for Disorders of the Central Nervous System.
Teva is soliciting research proposals for the Teva CNS Target Identification Crowdsourcing Challenge! Focus on new targets in migraine, pain, and neurodegeneration. For more info: https://t.co/G1A757zHun @InnoCentive @alsassociation @HDSA pic.twitter.com/ucF5ZLdWQk
— Teva Pharmaceuticals (@TevaUSA) March 12, 2018
Their following on Facebook and Twitter is rather small and it probably consists of a majority of consumers along with a pharmaceutical professionals within various roles, some of which might be research. However, the odds are good that they might reach their ideal candidate on LinkedIn. Not only is LinkedIn focused on professionals, but Teva has a large following on this network. With 106 ‘likes’ within 11 hours, the word is going to spread.
Social media has made it easier to reach and communicate with others around the world. There is no doubt that Teva Pharmaceutical is searching for a pin in a haystack, but if they are successful in finding the right person, it will have all been worth it, because that person just might give them the answer that they need. If they do not find the person, they have made some noise about themselves and their desire to do research and innovate. The latter is not what Teva is hoping for, but my point is that there are no negatives in the method for searching for the right person.
Whether or not they find their ideal target via social media, this is definitely a novel way of reaching out to find a potential partner to help them achieve their business objectives. Way to go Teva Pharmaceutical for opening up this dialogue with your networks.
For more details on the Teva challenge, go here. Good luck to all who apply.